My journey into accelerated real estate sales began in 1977 at the age of 23, when I first became licensed. My father was relocating from Maryland to Florida and tasked me with selling his 21 rental properties. After managing to sell just 9 in four months, I was fired by my own father 🙁 and watched as an auctioneer sold the remaining 12 properties in just 21 days.That experience ignited a spark in me. While I was impressed with the auctioneer’s speed and results, I also saw too many pitfalls in the traditional auction process—financial risks for sellers, devaluation of assets, low absolute bids, and forced decisions. I had a vision: to create a better system—one that would empower sellers, guarantee control, and maximize value without compromising their interests.
From 1981 to 1989, I advanced into senior management with Coldwell Banker, where I developed innovative accelerated sales systems for corporate relocations and foreclosures. The Savings and Loan Crisis and the RTC sell-off of the late 1980s and early 1990s pushed me to think creatively and strategically, leading to transformative solutions in the most challenging markets. In 1989, I relocated to Boca Raton, Florida, and immersed myself in the struggling luxury market. Developers and builders in luxury home developments with multi-million-dollar custom homes—priced between $2 million and $8 million—were facing zero sales for over eight months. My strategies transformed these setbacks into multiple sales within just two months. By creating a specialized Accelerated Sales Team of 180 agents, I reshaped South Florida’s high-end market, establishing new benchmarks for success and market dominance.
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